About EGS Marketing Solutions
The marketing agency behind Amplify DPC. Full-service strategy and execution, built exclusively for Direct Care practices.
About
EGS Marketing Solutions
The marketing agency behind Amplify DPC. Full-service strategy and execution, built exclusively for Direct Care practices.
Discover EGS Marketing Solutions
EGS Marketing Solutions is the full-service marketing agency that built Amplify DPC. Founded by Stephani McGirr in 2015, EGS works with several Direct Care practices on the strategy and execution side of growth.
Practices that want a done-for-you marketing partner, not just software, turn to EGS for strategy, content, SEO, paid ads, and campaign management tailored to the Direct Care model.
THE AGENCY
EGS Marketing Solutions
Strategy, content, SEO, paid ads, and campaign
management, run by your marketing team.
THE PLATFORM
Amplify DPC
The CRM, automations, and website
tools built to run it, all in one system.
Discover EGS Marketing Solutions
EGS Marketing Solutions is the full-service marketing agency that built Amplify DPC. Founded by Stephani McGirr in 2015, EGS works with several Direct Care practices on the strategy and execution side of growth.
Practices that want a done-for-you marketing partner, not just software, turn to EGS for strategy, content, SEO, paid ads, and campaign management tailored to the Direct Care model.
THE AGENCY
EGS Marketing Solutions
Strategy, content, SEO, paid ads, and campaign
management, run by your marketing team.
THE PLATFORM
Amplify DPC
The CRM, automations, and website
tools built to run it, all in one system.
What EGS Marketing Solutions Offers
A full range of marketing services, each built around how Direct Care practices actually grow.
Marketing Strategy & Consultation
Every practice starts with a plan built around its own goals and target patients. EGS works with your team to map out a marketing strategy that reflects your market, your growth stage, and your position within the Direct Care model.
Branding & Messaging
Your brand is more than a logo. EGS develops value propositions, defines your target patient audience, and crafts messaging that explains the Direct Care model in language patients understand and trust.
Paid Ads Management
Targeted paid search and social media campaigns that put your practice in front of patients who are actively looking for care. EGS handles campaign setup, audience targeting, and ongoing management so your ad budget goes toward reaching the right patients.
Local SEO & Google Business Profile
EGS optimizes website content, meta tags, and backlink profiles to improve search rankings, with a focus on Google Business Profile and local map visibility so nearby patients can find your practice.
Content Writing
SEO friendly blog posts, articles, and website copy written for the Direct Care audience. Content built to draw organic traffic and position your practice as a trusted source of information.
Reputation Management
EGS monitors reviews, responds to feedback, and actively drives new reviews across your profiles. Consistent reputation management builds the trust that turns a search result into a booked appointment.
Landing Pages & Sales Funnels
High-converting landing pages and funnels designed to guide a visitor from first click to booked appointment, built around your paid ads and patient acquisition campaigns.
Email Marketing
Segmented, automated email campaigns that keep your practice top of mind for current members and nurture new leads through the decision process.
Web Design & Development
A website built to represent your practice accurately and convert visitors into patients, with responsive design and a clear, easy-to-navigate experience.
Marketing Strategy & Consultation
Every practice starts with a plan built around its own goals and target patients. EGS works with your team to map out a marketing strategy that reflects your market, your growth stage, and your position within the Direct Care model.
Branding & Messaging
Your brand is more than a logo. EGS develops value propositions, defines your target patient audience, and crafts messaging that explains the Direct Care model in language patients understand and trust.
Local SEO & Google Business Profile
EGS optimizes website content, meta tags, and backlink profiles to improve search rankings, with a focus on Google Business Profile and local map visibility so nearby patients can find your practice.
Paid Ads Management
Targeted paid search and social media campaigns that put your practice in front of patients who are actively looking for care. EGS handles campaign setup, audience targeting, and ongoing management so your ad budget goes toward reaching the right patients.
Content Writing
SEO friendly blog posts, articles, and website copy written for the Direct Care audience. Content built to draw organic traffic and position your practice as a trusted source of information.
Reputation Management
EGS monitors reviews, responds to feedback, and actively drives new reviews across your profiles. Consistent reputation management builds the trust that turns a search result into a booked appointment.
Landing Pages & Sales Funnels
High-converting landing pages and funnels designed to guide a visitor from first click to booked appointment, built around your paid ads and patient acquisition campaigns.
Email Marketing
Segmented, automated email campaigns that keep your practice top of mind for current members and nurture new leads through the decision process.
Web Design & Development
A website built to represent your practice accurately and convert visitors into patients, with responsive design and a clear, easy-to-navigate experience.
Fractional CMO Services, Led by Stephani McGirr
Senior marketing leadership for your practice, without adding a full-time executive.
Some practices need more than a set of marketing services. They need someone setting the direction. EGS Marketing Solutions offers Fractional CMO services led personally by founder Stephani McGirr.
As your Fractional CMO, Stephani steps into the role of your practice's marketing leader. She brings focused experience in Direct Primary Care, Direct Specialty Care, and Concierge Medicine to your growth plans, so your marketing is led by someone who understands how membership-based care works.
A Partner at Every Stage
EGS Marketing Solutions works with Direct Care practices at every stage, from a first location just getting started to established groups expanding into new markets.
The agency's focus stays exclusively on Direct Primary Care, Direct Specialty Care, and Concierge Medicine, so every strategy is built around how membership-based care actually works.
Launching
Brand, messaging, and a marketing foundation for a practice just getting off the ground.
Growing
SEO, content, and paid ad campaigns that build a steady stream of patient acquisition
Expanding
Strategy support for practices adding providers, services, or new locations.
Ready to Put Strategy Behind Your Platform?
Build a Practice
That Runs Itself
Amplify DPC gives you the tools. EGS Marketing Solutions gives you the team to run them.
Quick Links
Quick Links
About Amplify DPC
Amplify DPC is a marketing and automation platform designed by EGS Marketing Solutions, explicitly for membership-based medical practices, including Direct Primary Care, Direct Specialty Care, Concierge Medicinen and other related medical practices. We help you attract new patients, keep existing ones engaged, and reduce the time you spend on admin tasks.
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